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Evidence Guide: SFLDEC013 - Plan floristry designs with clients

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SFLDEC013 - Plan floristry designs with clients

What evidence can you provide to prove your understanding of each of the following citeria?

Identify scope of client requirements.

  1. Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.
  2. Liaise with client to identify and define budget and key venue and operational issues for display.
  3. Determine deadlines for finalisation of concept proposals and presentation of designs.
  4. Negotiate and agree terms and conditions of the brief and design project.
Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with client to identify and define budget and key venue and operational issues for display.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine deadlines for finalisation of concept proposals and presentation of designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and agree terms and conditions of the brief and design project.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine product expectations.

  1. Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.
  2. Determine quality expectations of client and client audience.
  3. Encourage and assess contribution of client ideas.
  4. Proactively suggest initial innovative and creative ideas to reflect client objectives.
  5. Evaluate client response to highly creative suggestions and determine threshold of acceptance.
  6. Agree on final nature of design brief and accurately document details.
Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine quality expectations of client and client audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage and assess contribution of client ideas.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Proactively suggest initial innovative and creative ideas to reflect client objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate client response to highly creative suggestions and determine threshold of acceptance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on final nature of design brief and accurately document details.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present and negotiate concept proposals.

  1. Generate and evaluate design options based on detailed review of client requirements and preferences.
  2. Present creative proposals including accurate information on floral styling concept, range and style of floristry products.
  3. Use descriptive text, sketches and photographs to enhance client understanding.
  4. Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.
  5. Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.
  6. Assist client to select concepts that achieve a creative and feasible outcome.
  7. Negotiate final cost and details and obtain customer approval to proceed with specific designs.
Generate and evaluate design options based on detailed review of client requirements and preferences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use descriptive text, sketches and photographs to enhance client understanding.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist client to select concepts that achieve a creative and feasible outcome.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain customer approval to proceed with specific designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adhere to design expectations.

  1. Work within identified design specifications to generate, trial and evaluate designs.
  2. Present information on progression of designs within nominated deadlines.
  3. Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.
Work within identified design specifications to generate, trial and evaluate designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present information on progression of designs within nominated deadlines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify scope of client requirements.

  1. Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.
  2. Liaise with client to identify and define budget and key venue and operational issues for display.
  3. Determine deadlines for finalisation of concept proposals and presentation of designs.
  4. Negotiate and agree terms and conditions of the brief and design project.
Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with client to identify and define budget and key venue and operational issues for display.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine deadlines for finalisation of concept proposals and presentation of designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate and agree terms and conditions of the brief and design project.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine product expectations.

  1. Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.
  2. Determine quality expectations of client and client audience.
  3. Encourage and assess contribution of client ideas.
  4. Proactively suggest initial innovative and creative ideas to reflect client objectives.
  5. Evaluate client response to highly creative suggestions and determine threshold of acceptance.
  6. Agree on final nature of design brief and accurately document details.
Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine quality expectations of client and client audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage and assess contribution of client ideas.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Proactively suggest initial innovative and creative ideas to reflect client objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate client response to highly creative suggestions and determine threshold of acceptance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on final nature of design brief and accurately document details.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present and negotiate concept proposals.

  1. Generate and evaluate design options based on detailed review of client requirements and preferences.
  2. Present creative proposals including accurate information on floral styling concept, range and style of floristry products.
  3. Use descriptive text, sketches and photographs to enhance client understanding.
  4. Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.
  5. Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.
  6. Assist client to select concepts that achieve a creative and feasible outcome.
  7. Negotiate final cost and details and obtain customer approval to proceed with specific designs.
Generate and evaluate design options based on detailed review of client requirements and preferences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use descriptive text, sketches and photographs to enhance client understanding.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist client to select concepts that achieve a creative and feasible outcome.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain customer approval to proceed with specific designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adhere to design expectations.

  1. Work within identified design specifications to generate, trial and evaluate designs.
  2. Present information on progression of designs within nominated deadlines.
  3. Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.
Work within identified design specifications to generate, trial and evaluate designs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present information on progression of designs within nominated deadlines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify scope of client requirements.

1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

1.2 Liaise with client to identify and define budget and key venue and operational issues for display.

1.3 Determine deadlines for finalisation of concept proposals and presentation of designs.

1.4 Negotiate and agree terms and conditions of the brief and design project.

2. Determine product expectations.

2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

2.2 Determine quality expectations of client and client audience.

2.3 Encourage and assess contribution of client ideas.

2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives.

2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance.

2.6 Agree on final nature of design brief and accurately document details.

3. Present and negotiate concept proposals.

3.1 Generate and evaluate design options based on detailed review of client requirements and preferences.

3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

3.3 Use descriptive text, sketches and photographs to enhance client understanding.

3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

3.6 Assist client to select concepts that achieve a creative and feasible outcome.

3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs.

4. Adhere to design expectations.

4.1 Work within identified design specifications to generate, trial and evaluate designs.

4.2 Present information on progression of designs within nominated deadlines.

4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify scope of client requirements.

1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

1.2 Liaise with client to identify and define budget and key venue and operational issues for display.

1.3 Determine deadlines for finalisation of concept proposals and presentation of designs.

1.4 Negotiate and agree terms and conditions of the brief and design project.

2. Determine product expectations.

2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

2.2 Determine quality expectations of client and client audience.

2.3 Encourage and assess contribution of client ideas.

2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives.

2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance.

2.6 Agree on final nature of design brief and accurately document details.

3. Present and negotiate concept proposals.

3.1 Generate and evaluate design options based on detailed review of client requirements and preferences.

3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

3.3 Use descriptive text, sketches and photographs to enhance client understanding.

3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

3.6 Assist client to select concepts that achieve a creative and feasible outcome.

3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs.

4. Adhere to design expectations.

4.1 Work within identified design specifications to generate, trial and evaluate designs.

4.2 Present information on progression of designs within nominated deadlines.

4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

work proactively with clients to develop and refine designs for floristry products of two types to be chosen from the following list:

large scale corporate displays

themed displays for an event or festival

themed displays for a wedding

floral displays for exhibitions

corporate supply contract (which could be provision of corporate weekly flowers or third party supply contract to an organisation which on-sells, e.g. a hotel banqueting department).

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

typical role boundaries of florists in developing and refining client design requirements

principles of positive communication and negotiation

open and closed questioning techniques used to elicit information and feedback

communication methods which convey information clearly and concisely

format, inclusions and terminology of typical written design briefs presented to florists

a range of formats for, inclusions and uses of descriptive concept proposals for floristry designs

methods of sketching or digitally representing floral designs

key features of floristry products, themes and styles for:

corporate displays

themed displays for events and festivals

themed displays for weddings

floral displays for exhibitions.